When an agent claims a bloodline when listing in a commercial sale, a verification request is automatically sent to the stud
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"The AuctionsPlus Bloodline Verification Programme is brilliantly thought out. It ensures market premiums go where they should, instilling buyer confidence and rewarding vendors who invest in our programme. At the same time, it sorts out tenuous or illegitimate claims. It is long overdue and a fantastic innovation for the industry.”
Ross Thompson
"Bloodlines Verification adds great value, not only by giving vendors the backing and recognition of the stud behind their genetics, but also by rewarding the ongoing support and loyalty they have shown to that stud. It provides buyers with greater confidence in the genetics on offer. It adds another level of credibility to the cattle, gives buyers greater confidence in what they're purchasing."